Array solar expo stand at Intersolar Munich Case Study

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Array solar expo stand at Intersolar Munich Project Overview

This Array solar expo stand was designed and delivered by Booth Exhibits for Intersolar Europe in Munich. Array Technologies is a global leader in solar tracking systems for large-scale commercial installations, using this major European event to attract leads from across the continent. For 2025, they looked to do things differently, shifting towards a digitally led expo stand that combined interactive product demonstrations, led by our South African creative director.

Booth Specifications

Location: Messe München, Germany

Stand Type: Peninsula

Size: 128 m²

Client: Array Technologies

The Problem

  • For the first time, Array planned to exhibit without bringing any full-scale tracking hardware.
  • They required three fully enclosed private meeting rooms, each capable of hosting groups of 10–12 for more intimate sales discussions.
  • Array are based in the US, and required a global exhibition builder with a local footprint to help them exhibit seamlessly across the Atlantic.
  • They needed an 120m²+ island exhibition stand that a hospitality hub for 50+ Array team members, based globally, who planned to attend the event in Europe.
  • Building in Munich required close coordination with European suppliers, early logistics planning, and precise execution.
  • The whole project had to be coordinated internationally.

Ultimately, Array needed a high-impact display solution that could be installed swiftly in another European country, despite international logistics pressures.

The Solution

Booth Exhibits™ went above and beyond, delivering Array a stunning expo stand on time in Germany using expert logistics coordination and precise construction.

Key solution elements:

  • Clear, open communication was stressed in the weeks leading up to the build to avoid costly delays.
  • European production teams coordinated closely with logistics, resulting in on-time delivery.
  • Our build team took clear control, ensuring seamless installation was complete in Munich well ahead of schedule and according to regulation.

The outcome was a successful display in Germany, realised despite global logistics costs and headaches.

The Result

The stand gave Array a standout presence at Intersolar Europe 2025 and successfully executed their first fully digital product showcase.

Key results:

  • Visitors quickly engaged with the touchscreen demo experiences, which offered a clearer and more scalable way to communicate product performance than physical models.
  • Sales teams ran simultaneous meetings across the stand — private room sessions, open-space conversations, and demo-led discussions.
  • The island configuration resulted in constant foot traffic from all four sides, increasing visibility and approachability.
  • Array’s internal team of 50+ staff had a functional and comfortable home base for the whole event.
  • The use of natural materials and layered textures helped Array express their sustainability values more effectively than before.
  • Client feedback was extremely positive, with the new “digital-first” concept setting a direction for future shows.
  • Production and installation were executed smoothly, despite complex European logistics demands, and was handed over on time to a high standard.

Overall, the stand contributed to a high-impact, future-forward presence that modernised how Array communicates its technology at global events.

Despite vast distances and difficult logistics, Booth Exhibits™ delivered a successful expo stand for Array, an American solar/photovoltaic technology company, all the way in Munich.

Array solar expo stand at Intersolar Munich Video Walkthrough

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