Case studiesPMICTICC
Custom Stands And Full Project Management For The PMI Global Summit Cape Town
Booth specifications
- Location
- CTICC
- Stand Type
- Conference
- Size
- 450+ m²
- Client
- PMI
Overview
The Problem
- Designing and building seven custom exhibition stands as part of a cohesive conference environment.
- Delivering approximately 450m² of conference-style exhibition space, incorporating a range of interactive elements.
- Integrating large-format LED screens, AV, interactive photo kiosks, and digital experiences seamlessly.
- Practical implementation of flooring, electrical distribution, and hard-line internet connections required for the interactive elements.
- Managing the exhibition build as a complete project, from initial venue mark-out through to installation, testing, and live-event support.
- One of the biggest challenges was the venue itself: the exhibition was located on the upper floor of CTICC 2, with materials and equipment needing to be moved through a restricted lift-access system.
- The venue was also pre-carpeted, meaning every stand position had to be accurately mapped and marked without the usual ability to work from a clear exhibition floor.
The Solution
Booth Exhibits approached the project as both an exhibition design and build project and an event management exercise, developing a carefully sequenced installation programme that allowed multiple contractors, technical teams and stand builds to operate within the same space.
Key elements of the solution included:
- Seven individually designed custom exhibition stands, integrated together within a consistent overall event environment.
- Approximately 450m² of exhibition space incorporating interactive and experiential elements throughout.
- Raised flooring planned around electrical distribution and hard-line internet requirements, ensuring cabling could be concealed safely beneath the finished stands.
- Large LED displays and integrated AV installations to create high-impact digital focal points.
- Interactive photo kiosks and other engagement features designed to encourage delegate participation.
- Detailed spatial planning and venue mark-out to accurately position each stand within the pre-carpeted CTICC 2 environment.
The Result
The completed exhibition transformed approximately 450m² of CTICC 2 into a fully interactive environment for the PMI Global Summit Series Cape Town. Despite the logistical challenges of an upper-floor venue, restricted lift access, and a pre-carpeted exhibition hall, the complete installation was delivered and tested to plan.
Outcomes included:
- Seven completed custom exhibition stands acting as info points and activation areas.
- Approximately 450m² of custom-built exhibition space successfully installed within a logistically challenging venue.
- Fully integrated LED, AV, internet, and electrical technology across the exhibition.
- Interactive demo pods supplied fit-for-purpose.
- Successful testing of all interactive experiences before delegates entered the space.
- Seamless management of multiple build teams, technical suppliers, and venue requirements across the three-day installation.
- Continued on-site support throughout the two-day event to maintain quality and resolve operational requirements as they arose.
The project demonstrated again how Booth Exhibits™ can go beyond individual exhibition stands and deliver large-scale conference exhibition environments. For an international organisation such as PMI, having a South African team on the ground in Cape Town provided the local knowledge and delivery capability required to execute a complex global event successfully.
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